Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________
A) actual self-concept
B) ideal self-concept
C) others' self-concept
D) prohibitive self-concept
E) suggestive self-concept
A
Business
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Traditional staples of employee communications have included all the following EXCEPT ________
A) bulletin boards B) suggestion boxes C) "town hall" meetings D) Delta lunches
Business
Janice is a literary agent who has read a very clever book about computers. It would not be a runaway best-seller, but would be very popular among techno-geeks. This book can take advantage of ________
A) the long tail B) the short tail C) product placement D) market diversity
Business