Each time that you speak publicly you are contributing to a process of community building

In collectivist cultures, conflict

a. is closely related to personal goals. b. is usually dealt with openly. c. often results in a plan of action. d. is understood within the context of relationships and the need to preserve "face." e. is addressed appropriately in terms of timing and the situation.

Instead of bragging in one's body copy, a better approach is to:

a. Employ a rational approach toward the product b. Tell your readers what' your product will do for them c. Rely more heavily on visual elements d. Create a bullet list of benefits