In order to maximize profits, a proper system of internal controls provide clear policies that result in fair treatment that applies to customers only

The attempt by global companies to pinpoint high-income consumers in each market emphasizes the importance of identifying the appropriate segmentation and targeting variables. Market segmentation represents _________.

Fill in the blank(s) with the appropriate word(s).

In an odd-pricing strategy, it is assumed that consumers feel that prices are bargains or that amounts charged are below their price ceilings

Indicate whether the statement is true or false