The attempt by global companies to pinpoint high-income consumers in each market emphasizes the importance of identifying the appropriate segmentation and targeting variables. Market segmentation represents _________.
Fill in the blank(s) with the appropriate word(s).
Ans: identifying and categorizing customers based on common characteristics
Business
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By changing a firm's capital structure to one more optimal, a firm may be able to
A) reduce its cost of capital. B) increase its value. C) find that more of its potential projects are financially attractive due to lower capital costs. D) find that all of the above are true.
Business
Which of the following is the proper method to access the length of the array arr[]?
a) arr[].length b) arr[subscript].length c) arr.length d) arr(length)
Business