In a formal RFP, what is the executive summary used for?

A) To show an understanding for the client's needs
B) To propose a solution that meets the needs listed in the RFP
C) To propose a competitive fee
D) To make information easy to find
E) To provide a quick overview of the key ideas

Answer: E
Explanation: E) To be successful, the proposal must provide a quick overview at the beginning, either in an executive summary (a condensed version of the document that summarizes key ideas) or an introduction.

Business

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Which of the following should be the first step in distribution planning?

A) identifying the channel leader B) determining a distribution budget C) developing distribution objectives D) evaluating the internal and external environments E) determining the desired level of distribution intensity

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