The leaving variable is determined by dividing the quantity values by the pivot column values and selecting the:

A) maximum positive value.
B) minimum negative value.
C) minimum positive value.
D) maximum negative value.

Answer: C

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To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women

These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example? A) geocoding B) geodemography C) the hierarchy of needs D) projective techniques E) ethnography

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