Which term refers to an in-store machine that allows a customer to order merchandise not carried in the store?
A) kiosk
B) automated teller machine
C) virtual catalog
D) interactive TV
E) direct-response device
A
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Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels
One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones. A) intermediation B) disintermediation C) vertical marketing systems D) horizontal marketing systems E) corporate vertical marketing systems
Abel Enterprises has implemented a system based on coordination by mutual adjustment. Which of the following would most likely be used by Abel Enterprises?
A) strict scheduling B) social networking C) synchronized training D) centralized decision making