Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels
One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.
A) intermediation
B) disintermediation
C) vertical marketing systems
D) horizontal marketing systems
E) corporate vertical marketing systems
B
You might also like to view...
An action strategy for business communication is:
a. To confirm agreement b. To seek agreement c. To provide facts d. To provide a point of view e. None of the above
Seidman Company manufactures and sells 30,000 units of product X per month. Each unit of product X sells for $16 and has a contribution margin of $7
If product X is discontinued, $85,000 in fixed monthly overhead costs would be eliminated and there would be no effect on the sales volume of Seidman Company's other products. If product X is discontinued, Seidman Company's monthly income before taxes should: A. Increase by $210,000. B. Increase by $125,000. C. Decrease by $210,000. D. Decrease by $125,000.