Open-ended questions that respondents answer in their own words are called unstructured questions

A seller enters into an exclusive right-to-sell listing with an agent but does not receive a copy of the signed agreement. The seller, believing this relieves them of any obligations, personally sells the property while the listing is in effect. What is the outcome?

a. The listing is invalid and the broker is liable to be disciplined. b. The broker did nothing wrong. c. The listing is valid and enforceable, but the broker is liable to be disciplined. d. The broker may be disciplined only if they accept the commission.

Which of the following statements about image is false?

A) Reinforcing or rejuvenating a current image that is consistent with the view of consumers is easier to accomplish than changing a well-established image that is not consistent with the image the company wants to project. B) It is relatively easy to change the image people hold about a given company. C) Any negative or bad press can quickly destroy an image that took years to build. D) The image being projected must accurately portray the firm and coincide with its goods and services.