A sales opportunity grid evaluates retail good/service alternatives on the basis of _____

Vroom's decision tree approach predicts what kind of situations call for different _________

Fill in the blank(s) with the appropriate word(s).

Effectiveness in buying media time and space is dependent on each of the following factors, except:

A) agency culture and track record B) relationship between the agency and the medium's sales representative C) size of the agency D) creativity of the media buyer