Effectiveness in buying media time and space is dependent on each of the following factors, except:
A) agency culture and track record
B) relationship between the agency and the medium's sales representative
C) size of the agency
D) creativity of the media buyer
C
Business
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The verbal form of a marketing plan helps in circulating it among cross functional group
members in an organization. Indicate whether the statement is true or false
Business
The first major reform to the Communications Act of 1934 came in what year?
A. 2004 B. 1996 C. 1985 D. 1975
Business