Which of the following is the fourth step of the "Six Steps in Decision Making"?
A) Select one of the mathematical decision theory models.
B) List the possible alternatives.
C) Apply the model and make your decision.
D) List the payoff or profit of each combination of alternatives and outcomes.
E) Identify the possible outcomes or states of nature.
D
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When a company increases its advertising and marketing during a major event, such as the Olympics, to capitalize on individuals watching the event, yet is not an official sponsor, it is:
A) allusion marketing B) incidental marketing C) distractive marketing D) saturation marketing
When identifying global market segments, a fundamental guiding principle should be the need to determine:
A) shared demographic characteristics. B) similar languages. C) similar needs and buying behavior. D) similar ethnic backgrounds. E) similar geographic regions.