When a company increases its advertising and marketing during a major event, such as the Olympics, to capitalize on individuals watching the event, yet is not an official sponsor, it is:

A) allusion marketing
B) incidental marketing
C) distractive marketing
D) saturation marketing

D

Business

You might also like to view...

Which of the following is NOT a stage of the data preparation process?

A) questionnaire design B) editing C) transcribing D) data cleaning E) coding

Business

Use of different distance measures may lead to different clustering results. Hence, it is advisable to use different measures and compare the results

Indicate whether the statement is true or false

Business