If the principal is undisclosed, an agent is likely to be liable to the third party

Consumers often think comparative ads:

A) are less believable B) are more believable C) contain accurate information D) develop more favorable attitudes toward the brand

The selling concept holds that consumers will prefer products that are ethical, environmentally responsible, legal, and social in the context of marketing activities and programs

Answer the following statement(s) true (T) or false (F)