Consumers often think comparative ads:
A) are less believable
B) are more believable
C) contain accurate information
D) develop more favorable attitudes toward the brand
A
Business
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When closing a negative message that has been developed in a direct format, the close of the message should remind the reader why they should continue to do business with your firm in the future
Indicate whether the statement is true or false.
Business
A product has three distinct layers. The most basic level is the ________, which consists of all the benefits the product will provide for consumers or business customers
A) actual product B) augmented product C) core product D) innovation E) brand
Business