The amount of sales of a product category expected to be achieved under a set of conditions within a specified period of time is known as:

An anti-smoking campaign that showed autopsies of people who died of lung cancer had no effect on the rate that teenagers took up smoking. Why do you think the campaign was ineffective?

What will be an ideal response?

A ________ consists of a sample of respondents, generally households that have agreed to provide information over an extended period

A) focus group B) panel C) hypothesis D) theory E) research mix