Immediacy means ______.
A. news is reported as soon as it occurs
B. people want to know what is happening around them at any given point in time and they want to know before anyone else does
C. stories are published and distributed as quickly as possible
D. people forget what they have read quickly
B. people want to know what is happening around them at any given point in time and they want to know before anyone else does
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You have been placed in charge of a public relations campaign to stop teenagers from texting while driving. To make your message more persuasive, you decide to shoot series of social media videos that follow the life of a famous teenage musician
through a texting-related car crash and his painful recovery. You are mostly using the following technique(s): A) drama and stories. B) surveys and polls. C) endorsements. D) Both A and C E) emotional appeals.
Distinguish between the concepts of rules and resources. How does a group utilize each of these concepts in arriving at a decision?
What will be an ideal response?