You have been placed in charge of a public relations campaign to stop teenagers from texting while driving. To make your message more persuasive, you decide to shoot series of social media videos that follow the life of a famous teenage musician
through a texting-related car crash and his painful
recovery. You are mostly using the following technique(s):
A) drama and stories.
B) surveys and polls.
C) endorsements.
D) Both A and C
E) emotional appeals.
Answer: D
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According to Social Judgment theory there are advantages to being vague in political campaigns about everything but:
a. which candidate to vote for b. the candidate’s political party c. the candidate’s position on international issues d. the candidate’s voting history
The study of communication, power, and empowerment, especially as it relates to the issue of who is and who is not allowed to speak in a society, is strongly influenced by which philosopher?
a. John Dewey
b. Plato
c. George Herbert Mead
d. Michel Foucault
e. Kenneth Burke