Script-level variables have ________ duration

The two major components of leadership development are _____.

A. self-actualization and self-esteem B. self-discipline and self-association C. self-efficacy and self-awareness D. self-awareness and self-discipline

According to the text, which of the following statements about the product life cycle is true?

a. The product life cycle concept encourages marketing managers to think reactively. b. Almost all sales in the intro and growth stages of the product life cycle represent repeat purchasing. c. The relationship between the laggard category and the stages of the product life cycle are well understood. d. The product life cycle is especially useful as a forecasting tool.