The term ____________ is used to describe business functions operating in isolation from each other

The primary advantage of public relations is:

a. It is very effective at sending the company’s intended message through a medium many people can understand. b. Control of public opinion because public relations can control the way people feel about a product or service. c. It has the highest reach of all marketing efforts. d. It is believable because publicity is seen to be more objective, people tend to give it more weight and find it more credible.

In which step of the process of building a marketing plan is a thorough examination of market forces, competitive position, and current performance undertaken?

A) marketing budget B) situation analysis C) profit plan D) communications strategy E) marketing mix strategy