The _____ in the Constitution, Article VI, Section 2, sets forth the principle that when the federal government passes a law within its powers, the states are bound by that law

In most cooperative advertising programs, retailers accrue co-op advertising monies based on purchases of the product from the manufacturer

Indicate whether the statement is true or false

Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts

Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.