Why is it important for a firm to have global marketing strategy?
What will be an ideal response?
A firm's global marketing strategy (GMS) can enhance its worldwide performance. The GMS addresses several issues. First is the nature of the marketing program in terms of the balance between a standardized (extension) approach to the marketing mix elements and a localized (adaptation) approach that is responsive to country or regional differences. Second is the concentration of marketing activities in a few countries or the dispersal of such activities across many countries. Companies that engage in global marketing can also engage in coordination of marketing activities. Finally, a firm's GMS addresses the issue of global market participation.
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A customer has a piece of paper that states that he will receive five dollars off the selling price if he purchases a certain brand of teeth whitening strips. What sales promotion technique is being offered to this customer?
What will be an ideal response?
Combine these two simple sentences into a complex sentence
A) Although many industrialized nations use the metric system, the United States refuses to adopt it. B) Many industrialized nations use the metric system, but the United States refuses to adopt it. C) Many industrialized nations use the metric system; however, the United States refuses to adopt it.