An external advertising agency may actually cost less than doing advertising work in-house

The executive summary is usually at the very beginning of a research proposal

Indicate whether the statement is true or false

A consumer likes the restaurant "Red Lobster" and so answers "Very Satisfied" to a survey about many dimensions of the restaurant without really paying attention to each specific dimension such as price, product quality, atmosphere, an

This is an example of what is known as the "halo effect." Indicate whether the statement is true or false