A consumer likes the restaurant "Red Lobster" and so answers "Very Satisfied" to a survey about many dimensions of the restaurant without really paying attention to each specific dimension such as price, product quality, atmosphere, an
This is an example of what is known as the "halo effect."
Indicate whether the statement is true or false
TRUE
Business
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The digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses. Describe the advantages that you as a consumer have today that your parents or grandparents didn't have
What will be an ideal response?
Business
It is appropriate to imply bad news rather than specifically state the news
Indicate whether the statement is true or false.
Business