The final step in the AIDA plan is a call for attention

Indicate whether the statement is true or false.

Answer: False
Explanation: The final step of the AIDA persuasive strategy is to motivate your customer to act and purchase the product or service. Motivate action by making the response easy and providing specific direction.

Business

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Ralph, a maintenance supervisor for an airline, sees the big picture when he

A) understands that his work affects the safety and lives of thousands of airline passengers. B) recognizes that if he performs well now, he will get a salary increase. C) asks his maintenance technicians to arrive at work promptly. D) suggests that the company install more murals in the waiting area.

Business

Which of the following describes the work to be done in detail and will be used in the project charter in the future and in all project documents?

A) organization mission statement B) statement of work C) business case D) project scope statement

Business