In an annuity due, payments are made at the end of each period

When brand equity is measured using a comparison of a branded product to the same product without a brand name, such as a private label, the method is:

A) financial value B) market value C) revenue premium D) consumer value

Classifying costs as controllable or uncontrollable by a segment manager is ________ and ________

A) objective; easily undertaken B) objective; subject to controversy C) subjective; easily undertaken D) subjective; subject to controversy