The strengths and weaknesses of a company's business partners throughout the entire value network have little effect on the competitive position and advantage of the firm

For an employee at an organization, annual appraisal can be considered as a critical life event that impacts his/her consumption behavior

Indicate whether the statement is true or false

The association technique is the projective technique in which the respondent is presented with a stimulus and asked to respond with the first thing that comes to mind

Indicate whether the statement is true or false