The association technique is the projective technique in which the respondent is presented with a stimulus and asked to respond with the first thing that comes to mind

Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?

a. Take no action. b. Consider override for most desirable segments. c. Consider priority systems for most desirable segments. d. Increase prices or encourage use in other time slots. e. Lower prices selectively.

What is the name of the accounting convention that allows a firm to offset the losses that were incurred against future income rather than receive a refund of taxes paid?

A) tax credit B) itemized deductions C) tax-loss carry-forward D) a write-down