Russell is ready to begin his research process. What is his first step?

An audience assembled of its own free will and that may already have a favorable attitude

toward the speaker is known as a(n) __________ audience. Fill in the blanks with correct word

Gross rating points (GRPs) are found by doing which of the following?

a) Contacting the Federal Communication Commission b) Multiplying a station’s reach by its average frequency c) Searching databases of one of the many reputable GRP firms d) GRPs are promotional hyperbole, with no standard way of finding them