Saira was a lifestyle writer for the print media section of a major media agency. Even though she wrote numerous articles, the editor only printed one of her articles per week

The editor explained to Saira that the newspaper had limited space to print her articles on lifestyle. When she was asked to write blogs for the media agency's news website, Saira jumped at the opportunity to have more of her articles published. Which property of the Web was behind Saira's optimism?

a) Capacity
b) Flexibility
c) Interactivity
d) Interactivity

ANS: a

Communication & Mass Media

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What important feature of newsworthy information do organizationsabide by when they contact the media to announce something as soon as it occurs?

a. Timeliness b. Prominence c. Proximity d. Significance

Communication & Mass Media

Shelia and Bill have ended their two-year relationship. Each is now circulating his or her own version of the events leading to their breakup, talking to friends and family about why their relationship dissolved

According to Duck, Shelia and Bill are experiencing which of the following stages? A) Dyadic phase B) Grave dressing phase C) Circumscribing stage D) Social phase E) Intrapsychic phase

Communication & Mass Media