What important feature of newsworthy information do organizationsabide by when they contact the media to announce something as soon as it occurs?
a. Timeliness
b. Prominence
c. Proximity
d. Significance
A
Communication & Mass Media
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Which sentence below is an acceptable paraphrase of the statement, "I failed the test. I might as well drop out of school."
A) Don't feel so bad; you'll do better next time. B) If you had studied instead of going out the night before, you'd have done O.K. C) I've failed tests, too. I know how bad it feels. D) Because you failed the test, you feel like a failure in college.
Communication & Mass Media
A brief, accurate speech where the goals are to provide information and build another speaker's credibility is a(n)
a. speech of introduction. b. toast. c. commemorative address. d. award presentation.
Communication & Mass Media