Secondary data gathers information firsthand

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________

A) interviewer bias B) social desirability C) nonresponse error D) response rate E) the fundamental attribution error

________ is a management approach that involves developing strategies that both support the ecological balance and produce profits for the company

A) Consumerism B) Quasi-environmentalism C) Environmental sustainability D) Materialism E) The marketing concept