Options and actions that mitigate risks and reduce project threats best defines

When Joe's college football team wins a game, he attributes the win to their great players and coaching. However, when the team loses a game, he attributes the loss to the referees' poor officiating or the other team cheating. Joe is demonstrating which attribution bias?

a. Fundamental attribution error b. Self-serving bias c. Just world hypothesis d. College football effect

A company that wants to keep its customers from switching brands would be most likely to select a ________ strategy

A) new brand B) line extension C) multibranding D) co-branding E) licensing