________ is the degree to which an innovation appears superior to existing products

A brand is a shorthand descriptor of the promised value that a market offering delivers to targeted customers and a means of differentiating this value from that of other market offerings

Indicate whether the statement is true or false

A corporate financial manager who is trying to create value for its shareholders:

A) is not concerned with ethics but rather with writing iron-clad contracts. B) can safely ignore ethics as long as no laws are broken. C) must behave ethically to stay out of jail. D) is concerned with ethics because unethical behavior destroys trust, and businesses cannot function without a certain degree of trust.