Most new-product activities are devoted to ________
A) changing the target markets
B) developing new-to-the-world products
C) introducing backward integration
D) improving existing products
E) changing the existing market dynamics
D
Business
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Viewing the product strategy as that of ________ attributes brings into play a considerably broader range of attributes which can be used to more fully align the organization's offerings to the needs of the target market and create greater opportunity for differentiation.
A. functionality B. tangible C. value proposition D. distribution model E. price proposition
Business
Money that serves to compensate a seller in the event of a buyer default is known as
A) actual damages B) liquidated damages C) escrow funds D) earnest money
Business