There are three types of organizational buying situations: new-task buy, straight rebuy, and modified rebuy

Which of the following comprises marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service?

a. promotion b. sales promotion c. advertising d. publicity

Boob-Tube Electronics Inc has long term bonds with a face value of $2M, the coupon rate on the bonds is 5% and the yield on the bonds is also 5%. The unlevered cost of equity is 12.5%, and the value of Boob-Tube's equity is $3.6M

The corporate tax rate is 40%. What is the required return of shareholders at Boob-Tube? A) 13.5% B) 14.2% C) 12.5% D) 14.6% E) 15.0%