If you present a fact in your presentation, you do not need to cite the source

Indicate whether the statement is true or false

False

Communication & Mass Media

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VALS is a psychographic segmentation strategy that classifies consumers according to values and lifestyles.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following is true of the critical approach to how researchers think and talk about the world?

A. Critical researchers strive to be objective and work for control or direction over important concepts. B. The critical researcher believes that values are relevant in the study of communication. C. Critical researchers feel that it is important to change the status quo to resolve power imbalances. D. The critical researcher carefully structures a situation so that only one element in his or her research varies in order to study it.

Communication & Mass Media