VALS is a psychographic segmentation strategy that classifies consumers according to values and lifestyles.

Nominal Group Technique (NGT) is a decision-making tool that helps groups reduce and refine a large number of suggestions into a manageable number of ideas

True False

The term _____ refers to the language used to reduce the psychological distance between a speaker and the audience.

a. verbal immediacy b. generic language c. marking d. nonparallel language