The Microserf was in a blind panic; now that the latest version of the Bob operating system was ready for sale, he would have to latch onto a new project team or face life on the mean streets of Redmond. This is indubitably an:

Bernaise, Inc. sells cosmetic products in the United States. Which one of the following is most likely to be a revenue center for Bernaise?

A) a Bernaise retail store in Dallas B) the Bernaise human resource department C) a Bernaise kiosk at a mall for selling its products D) the Bernaise product lines

Which of the following best describes the use of focus groups in market research?

A) These are research techniques in which researchers immerse themselves into consumers' lives to understand them better. B) These are research instruments to gather data (generally quantitative) over a large population of potential customers. C) These are research techniques used to watch people's actual behaviors in the context of their natural environment. D) These are research techniques used to gather opinions of carefully chosen individuals about a topic.