Which of the following statements about immediate annuities is NOT correct?
A) The first benefit payment is typically made 1 month from the purchase date.
B) The income flow must be fixed rather than variable.
C) They have relatively short accumulation periods.
D) They can only be funded with a single payment.
Ans: B) The income flow must be fixed rather than variable.
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If an organization's marketing department wants to create "segment storyboards" to test the attractiveness of each segment's positioning strategy, it would most likely occur in the ________ step of the segmentation process
A) needs-based segmentation B) segment identification C) segment profitability D) segment "acid test" E) marketing-mix strategy
For marketers today, gathering data is a bigger challenge than deciding how to use the data that are collected
Indicate whether the statement is true or false