If an organization's marketing department wants to create "segment storyboards" to test the attractiveness of each segment's positioning strategy, it would most likely occur in the ________ step of the segmentation process
A) needs-based segmentation
B) segment identification
C) segment profitability
D) segment "acid test"
E) marketing-mix strategy
D
Business
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Empowerment often improves customer service because
A) customer service workers have the authority to refer problems to higher management. B) managers have more time to work with customers. C) employees have the authority to resolve customer problems. D) more employees work in customer service positions.
Business
What is cash flow underwriting? Why is it a concern for insurance companies?
What will be an ideal response?
Business