International business is primarily carried out by individual companies

What happens toward the end of the growth stage of the product life cycle?

a. There is little emphasis on the distribution strategy. b. Demand for the product is limited to high-income consumers. c. Profits peak. d. There is decreased direct competition.

Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?

A) interest B) evaluation C) trial D) awareness E) adoption