The fallacy of ________ assumes that something new is automatically better than something old.
Fill in the blank(s) with the appropriate word(s).
appeal to novelty
Communication & Mass Media
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In what seminal book was "markets are conversations" posited?
A) PR Today B) Seven Ways to Influence People C) Today's Marketplace of Ideas D) The Way to the Top E) The Cluetrain Manifesto
Communication & Mass Media
Feedback in the communication process can be either intentional or unintentional
Indicate whether the statement is true or false
Communication & Mass Media