Sound bites have become much __________ in length than they used to be

Meredith Inc, a leading consumer utility company, introduced a new product.As part of the marketing process, management planned to create awareness through an approach they called "Building Good Relationships with Strategic Public"

What role does the public relations executive play to implement this approach? a) Strategic communication manager b) Communication technicians c) Chief executive officers d) Chief communications officers

You are investigating an incident that occurred at your workplace before addressing the public. You interviewed three people one hour after the accident and are now interviewing them again to check their stories. What are you trying to guarantee?

A) statistical significance B) practical significance C) validity D) reliability E) sampling appropriateness