Luxottica is an Italia eyewear production company. During its business expansion, Luxottica's acquisition of eyewear stores (e.g., Lens Crafter, Sunglass Hut) has helped itself gain competitive advantage through ___________.

A. building a powerful market position
B. building core competency
C. creating product differentiation
D. avoiding asset specificity

Answer: A. building a powerful market position

Business

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Indicate whether the statement is true or false

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The marketing manager of a firm that manufactures cotton cloth has chosen the bypass attack as a means of responding to an industry leader. How will the manager go about launching this type of attack?

What will be an ideal response?

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