All but one of the following is true of common-size income statements.

A) Each income statement item is standardized by dividing it by total assets.
B) Income statement accounts are represented as percentages of sales.
C) Each income statement item is standardized by dividing it by sales.
D) Common-size financial statement analysis is a specialized application of ratio analysis.

Answer: A) Each income statement item is standardized by dividing it by total assets.

Business

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Indicate whether the statement is true or false

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Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors?

A) comparative-parity method B) objective-and-task method C) affordable method D) competitive-parity method E) percentage-of-sales method

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