Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors?

Ryan has been appointed by Target Internationals, a hardware manufacturing firm, as a marketing researcher and has been asked to conduct a marketing research to produce new insights of consumer attitude on its vacuum tubes

Ryan begins with the research process by defining the problem, the decision alternatives, and research objectives. Mention the next step that Ryan will follow to continue with the research.

If a company has numerous and complex products, it can adopt a product sales force structure in which the sales force specializes along product lines

Indicate whether the statement is true or false