What type of research is being used when gathering data from structured survey responses that are numerical in nature?
A) Qualitative
B) Secondary
C) Tertiary
D) Observational
E) Quantitative
Answer: E
Explanation: E) Quantitative research gathers numerical data, such as structured survey responses to which you can assign numbers. Quantitative research allows you to classify, count, and compare data, allowing you to identify patterns.
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One of the headings in your report is, "Unexpected Price Increases." In the table of contents, the heading should
A) be worded exactly the same way. B) not be included. C) be paraphrased. D) be in boldface type. E) be in all caps.
As with other types of marketers, a primary goal in wholesaling is to ________
A) match competitors' strategies B) establish a greater number of locations C) build value-adding customer relationships D) hold prices constant E) maintain the status quo