As with other types of marketers, a primary goal in wholesaling is to ________
A) match competitors' strategies
B) establish a greater number of locations
C) build value-adding customer relationships
D) hold prices constant
E) maintain the status quo
C
Business
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A buyer may find it useful to have a pre-approval letter because iy:
A. Does not commit the lender to making a loan B. Gives the seller confidence that the financing contingency won't be a problem C. Tells the seller the maximum amount the buyer can afford D. Allows the buyer to extend the closing process
Business
________ is a business practice in which a buyer shapes a supplier's products and operations to satisfy its needs
A) Reciprocity B) Functionalization C) Reverse marketing D) Bottom-up marketing E) Crowdsourcing
Business