A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value
Which of the following steps of the buyer decision process does the company exemplify?
A) need recognition
B) information search
C) evaluation of alternatives
D) purchase decision
E) postpurchase behavior
E
Business
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After carefully studying her target market, Frances decided to use "Golden Oldies" music in her commercial. Her target market must be ___________
a. Women b. African Americans c. Wealthy d. Older people
Business
Which of the following is NOT a classification of the projective techniques used in marketing research?
A) association technique B) evaluation technique C) construction technique D) expressive technique E) completion technique
Business